Great iPod shuffle billboard along 3rd Ring near the Zhaolong hotel. ¥ is a bit more expensive than the $ the thing goes for in the states, but it’s brilliant. In a country where there price is a mostly subjective thing, simply smacking a price on a billboard is a bold statement. Go Apple.
Huge double-decker bus ads for -Eleven, stores which are just starting to pop up in China. Why does China need more convenience retail? It doesn’t. It needs more cost-effective convenience retail, and -Eleven’s inventory and supply-chain management technology are what is going to revolutionize small retail here. It will become increasingly difficult in China to run a retail operation with an abacus and a cash box.