Ads in Video Games – Making Pirates Pay

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Massive, an advertising company that focuses on ad and product placement in videogames, is now off the ground in New York with high hopes and some skepticism from the folks at Electronic Arts

If I were to really get into gamer mode on this, I would say “put advertising in my games? Give me games for free.”

But if I were to get into business mode, I would say that this might finally, somehow, hold the key to getting paid for all of those pirated copies out there.

If only they could figure out some way to do realtime measurement.