McDonald’s Mary Dillon on Olympic Sponsorship

In the Hutong
Stressing about my physical
2119 hrs.

AdAge interviews McDonald’s Chief Marketing Officer Mary Dillon on Mickey D’s plans for the big event this summer, including bringing 200 kids from around the world to Beijing.

The Darfur question comes up of course, and it’s pretty clear that McD’s is not going to be walking away from the Olympics.

Pretty clear though, that nobody is yet asking the big question: does Olympics sponsorship deliver return-on-investment?