Olympics: Let the Ambush Games Begin

In the Hutong

Trying to grow some thicker skin

1900 hrs.


My article on ambush marketing at the Olympics in AdAge.

When I first started covering marketing around the Beijing Olympics, I began with the belief that ambush marketing was a bad thing.

Now I’m not so sure.

The more I think about it, the more I feel that effective ambush marketing means a sponsor someplace is not doing a complete job.

Sponsorships buy you an opportunity, not an entitlement.