Olympics: Selling Phelps in China

In the Hutong

Going a bit bonkers buying stuff on iTunes

2017 hrs.

Maybe it was because I’m in China and did not get the chance to see the NBC coverage, but I have to admit to being surprised to hear some marketers I respect suggesting that Michael Phelps was going to get rich doing product endorsements in China after the games.

Whatever happens to VISA and Speedo’s efforts to turn spin the über-swimmer’s eight medals into marketing gold, it ain’t gonna happen in China. Here’s why, from my piece in AdAge.