What the CCTV Building Really Means

In the Hutong

And back in the proverbial saddle

1136 hrs.

Beyond its visually stunning architecture, Rem Koolhaasnew headquarters for China Central Television (CCTV) is provoking commentary for a range of reasons, not least being the curiosity of an old-media giant spending so much money on an iconic building.

As tempting as it might be to suggest that hubris combined with a sense of monumentalism compelled CCTV to burst into Beijing’s central business district in such a spectacular way, but I think there is actually more to it.

I think we’re seeing the beginnings of a new attitude over at CCTV, one that recognizes the massive challenges the state broadcaster faces as it struggles to sustain growth, and I think the new building is neatly symbolic of that. Check out “The Bowing Tower” at Media’s website and let me know what you think.