In the Hutong
And back in the proverbial saddle
Beyond its visually stunning architecture, Rem Koolhaas‘ new headquarters for China Central Television (CCTV) is provoking commentary for a range of reasons, not least being the curiosity of an old-media giant spending so much money on an iconic building.
As tempting as it might be to suggest that hubris combined with a sense of monumentalism compelled CCTV to burst into Beijing’s central business district in such a spectacular way, but I think there is actually more to it.
I think we’re seeing the beginnings of a new attitude over at CCTV, one that recognizes the massive challenges the state broadcaster faces as it struggles to sustain growth, and I think the new building is neatly symbolic of that. Check out “The Bowing Tower” at Media’s website and let me know what you think.