In the Hutong
Poolside
1518 hrs.
Social networking is expanding its reach into the 35+ market and beyond
http://www.media.asia/DigitalMedia/searcharticle/2010_03/Social-networking-is-expanding-its-reach-into-the-35-market-and-beyond/39058?src=mostpop
Interesting article from Media Magazine in Hong Kong, but am I the only one who thinks that traditional marketing terms like “target market” and “audience” ring hollow and contrived when talking about social media?
If we are really going to change our thinking to catch up with (and start anticipating) the changes tearing through the sinews and bones of the media, marketing, and communications industries, we need a new lexicon.
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