A thought provoker from Joseph Nye’s December article in Foreign Affairs:
Conventional wisdom holds that the state with the largest army prevails, but in the information age, the state (or the nonstate actor) with the best story may sometimes win.
Allow me to revise that for business:
Conventional wisdom holds that the competitor with the best products prevails, but in the information age, the competitor with the best story may sometimes win.
Just as strategic communications is increasingly important as a means of national power, corporate strategic communications should be a competitive weapon, a game-changer, not just news releases, press conferences, and spin.
Blessed few western companies understand that, and I’ve yet to find a Chinese company that does.