Average marketers drive awareness.
Good marketers drive sales.
Great marketers transform companies by the sheer force of their research, their data-driven insight, and their instinctive feel for what all stakeholders want from their company.
I’ll agree, this is not rocket science. It’s just something I put in front of me to look at every day as a goal, and I thought I’d share.
At the invitation of the folks from LinkedIn, I am experimenting with blogging on their platform as a compliment to what I do here. LinkedIn won’t replace what I do on this blog – in fact, as I’ve discovered, it is getting me back into blogging after my overlong book hiatus – but I’m going to avoid cross-posting entire posts – I’ll just link back-and-forth as I figure out what best belongs here, and what is more suited for posting there.
One of the first posts I’ve placed on the site is one that examines the meaning of the upcoming legislation on international NGOs in China. My prognosis for the law itself is not cheery – no surprise to anyone following the current regulatory climate in Beijing. Nonetheless, the piece is not a screed against the Chinese government as much as it is a warning to NGOs to prepare in advance for the government to be more meddlesome.
If you are not on LinkedIn, Dan Harris at the superb China Law Blog reprinted the post in its entirety, with some very generous prefatory comments.
I’ve got another article in the works on NGOs in China, so any thoughts you might have on this one would be welcome.
On Monday Advertising Age published my editorial calling for an end to the common practice of paying journalists in China for coverage. You can read the editorial here.
Early reactions are mostly supportive, but there are a number of people who believe that the problem will never be solved. I respectfully disagree. Historically the media in every society have gone through a corrupt phase. Current journalistic practice and standards in the developed world did not suddenly appear ex nihilo: nearly all were created to address an extant practice rather than to anticipate one that might arise.
Viewed against the canvas of history, China’s media are relatively young, and the industry has experienced profound disruptions in the past 70 years. There has been too little time for standards and high-minded practices to develop, and we are probably a generation away from seeing Chinese journalism rise above the shackles of propaganda, yellow journalism, and corruption.
But rise they will, and the sooner we discard the notion that there is no hope for these practices to end, the sooner the problem gets fixed.