Cadillac takes on Tesla

Source: Cadillac has a secret weapon in its quest to beat Tesla at self-driving – The Verge

All very interesting, but it serves as a reminder that GM is still playing catch-up with Tesla in the space.

I’d still by a Tesla before a Cadillac, and I reckon I’m not alone in either the US or China. What about you?

Apocryphal, to be sure, but it suggests that the venerable marque has a brand problem that innovation alone will not solve. I suspect that winning in China will be critical for the future of the Cadillac brand, determining whether it keeps up with Lexus, or whether it struggles to keep pace with Lincoln.