Mi Home

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Back in the Hutong
Thinking Geek
1427 hrs.

Visiting Xiaomi’s Mi Home store near company headquarters in Beijing.

At first glance, the store’s appearance bears a passing resemblance to the retail outlets of a famous Cupertino fruit company. As with many Xiaomi’s products, though, what is surprising and delightful about the Mi Home store lies beneath the surface.

If I can sum up the difference simply, it is this: Apple stores are a celebration of the devices. Mi Home stores are an on-ramp into a what can best be seen as a modern lifestyle enhanced and simplified at a hundred points by digital devices.

Apple talks about the digital home, but it is mostly smoke and mirrors. Xiaomi is actually delivering in a relevant and affordable way, and the Mi Home stores make that plain.

A growth-focused Apple would be advised to take notes – for their product development teams, not their lawyers.

Harland

Do NOT buy Xiaomi’s non-phone products. I bought a bunch of them and half of them broke. Of course, Xiaomi views returned products as the customer trying to cheat them. Stick to the phones, don’t buy the wristbands, speakers, earplugs, or any of the other “lifestyle” products.