Back in the Hutong Finally, blogging again 1657 hrs. As the debate over if, when, and how China will begin to produce global brands continues, someone quipped today that China will start building brands only after it starts creating products people want to buy. That’s a fair point, but I don’t think it goes far [...]
All posts in category Marketing
SPAMming China Old-School
In the Hutong Settling back in 0916 hrs. The San Francisco Chronicle is running a short, amusing piece by Bloomberg‘s Matt Boyle on how Hormel is planning on bringing SPAM, it’s canned pork product, to China. The twist: because of all of the other low-cost meat-product alternatives available in the market, they want to hawk [...]
Posted by David Wolf on August 9, 2011
http://siliconhutong.com/2011/08/09/spamming-china-old-school/
What China’s Online Companies Can Learn from the MySpace Implosion
The Patio, Hutong West Hawks screeching overhead 1215 hrs. In what has to be one of the best almost-postmortems of an Internet company I have ever read, Bloomberg BusinessWeek’s Felix Gillette’s June article on “The Rise and Inglorious Fall of MySpace” offers a set of insights that apply far beyond the doors of the benighted [...]
Posted by David Wolf on July 26, 2011
http://siliconhutong.com/2011/07/26/what-chinas-online-companies-can-learn-from-the-myspace-implosion/
The Advertising Sales Problem
Hutong West Laying low 1824 hrs. I have spent a lot of time at Internet industry conferences in Asia over the past year, meeting, speaking with, or hearing from companies seeking to start or grow internet or mobile businesses in China. One thing that amazes me about the current flock of China online hopefuls is [...]
Posted by David Wolf on July 21, 2011
http://siliconhutong.com/2011/07/21/the-advertising-sales-problem/
When Marketing is Useless
In the Hutong The Summer of Blogging Begins 1420 hrs. Yesterday on Weibo I suggested that while some companies in China were either muffing their marketing by not putting enough time, money, and CEO attention into the function, there are actually some companies for whom marketing would be a waste of money. Naturally, somebody asked [...]
Posted by David Wolf on May 1, 2011
http://siliconhutong.com/2011/05/01/when-marketing-is-useless/
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